We created Hydrology to be a personalized, healthy drink for any occasion — and one that doubles as a timeless conversation starter, making it easier to connect with new people wherever you take it.
As a retailer, you’ll benefit from Hydrology’s unique positioning as the only personalized, zodiac-themed beverage on the market. In a growing wave of non-alcoholic alternatives, Hydrology stands out—zero sugar, zero calories, and packed with functional ingredients tailored to each zodiac sign. Already making waves in the college and fitness scenes, Hydrology resonates strongly with Gen Z consumers who crave clean, fun, and meaningful choices. It’s more than a drink—it’s a conversation starter, a lifestyle fit, and a proven driver of incremental sales for forward-thinking retailers.